About Us
Built on Trust,
Driven by Global Vision
My Social Spark is an international partnership and market expansion platform that helps companies and startups enter and grow in new markets through strategic relationships, local insights, and tailored go-to-market strategies.
Operating across North America, Brazil, and Asia, My Social Spark connects organizations to the right partners, ecosystems, and opportunities to accelerate international expansion. Supporting this, we use strategic marketing and targeted media presence to strengthen credibility and sustain growth in each new market.
Mission
To empower companies and startups to enter and grow in new markets by connecting them with the right partners, insights, and strategic marketing to accelerate sustainable international expansion.
Vision
To become the leading global bridge for market expansion, enabling innovative businesses to access new opportunities, build meaningful cross-border relationships, and grow beyond borders with confidence.
Our Advantage
Our advantage lies in a global network that spans North America, Brazil, and Asia, supported by multilingual operations that enable true cross-border growth. We combine media visibility with market expansion strategy, maintaining a strong presence within leading innovation ecosystems. Through carefully curated partnerships, we prioritize credibility, impact, and long-term value for the companies we support.
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Janaine Cavalcanti
Founder
Hey, I’m Janaine, founder of My Social Spark.
I’m a PhD with a background in digital marketing and content strategy. After years navigating research, teaching, and entrepreneurship, I discovered my passion for helping brands communicate with clarity and creativity.
I founded My Social Spark to support businesses and startups that are ready to expand, entering new markets with clarity, strategic focus, and a strong, credible presence.
Today, I focus on marketing strategy for international expansion: from positioning and messaging to go-to-market and visibility, helping clients connect with the right audiences, partners, and opportunities across North America, Brazil, and Asia.
Hey, I’m Bruno Taira, Co-founder & Business Strategy Counselor
Bruno is a Master of Management graduate (International Accounting and Finance) with a background in Control and Automation Engineering and extensive experience in the global automotive industry.
Throughout his career, he has worked closely with leading Asian companies such as Toyota, Honda, and Hyundai, as well as international partners across Brazil, Europe, and Asia.
At My Social Spark, Bruno acts as a strategic advisor, bringing his international business expertise, market insights, and global network to support decision-making around partnerships, market entry, and expansion.
Bruno Taira
Co-founder & Business Strategy Counselor