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Case Studies

An university building
Connecting South Korean AR Technology with Brazilian Academic Innovation

My Social Spark facilitated a strategic collaboration between P&C Solution, a South Korean startup specializing in augmented reality glasses, and the Escola de Engenharia Mauá in Brazil. The partnership supports applied research in autonomous mobility through the development of a custom AR-based application for Mauá’s autonomous vehicle program.

Interview
Industry Interviews and Technology Event Coverage

My Social Spark interviewed Tiago Mota, Head of Engineering USA at Holon, a Benteler Group company focused on autonomous commercial vehicles. Conducted during the 2026 Detroit Auto Show, the interview reflects our access to industry leadership, emerging technologies, and our expertise in strategic event coverage.

Interview
Institutional Access and Innovation Ecosystem Coverage

My Social Spark visited Cubo Itaú, one of Latin America’s leading innovation hubs supported by Itaú Unibanco, and conducted interviews with professionals across the startup ecosystem. The initiative highlights our institutional access in Brazil and our ability to produce high-quality interviews while navigating complex innovation environments.

Conference exhibit
Startup Event Coverage at CES 2026

My Social Spark collaborated with P&C Solution on a pilot project to support the company’s presence at CES 2026 in Las Vegas. The initiative focused on digital visibility, executive interviews, and high-quality audiovisual content tailored to startups expanding into the North American market.

Community fair
Community Engagement and Small Business Promotion

My Social Spark collaborates with The Pop Yard, a Windsor-based pop-up market founded by Dani Freitas and Gabi Campanaro, dedicated to uplifting local makers, artists, women-led businesses, and newcomer entrepreneurs.

Our role focuses on event coverage through media and interviews, amplifying the visibility of their seasonal markets and community experiences, and spotlighting the stories and businesses that bring The Pop Yard to life.

Interview
Interviews and Creative Ecosystem Access

My Social Spark interviewed Fernando Estorino, CEO of Rube Labs, a São Paulo-based startup specializing in high-impact visual production at accessible cost. The project highlights our access to executive leadership in Brazil and our ability to explore both current production practices and emerging AI-driven technologies shaping the audiovisual industry.

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My Social Spark provides strategic services focused on international visibility, cross-market partnerships, and innovation event coverage.

We help bold brands grow on Instagram and LinkedIn through custom content strategies, brand storytelling services, and hands-on social media management.

Whether you're just starting out or scaling your brand, we create content that doesn’t just fill a feed, it builds connection, consistency, and conversion.

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